A Comparison of Two Advertisements Essay - 708 Words

A Comparison of Two Advertisements I have looked at 2 advertisements, one is from Sugar magazine and the other from Style magazine. The advertisement from Sugar, is for LOreal Paris Colour Pulse Hair Dye; the advertisement from Style is for Clinique Autumn 2004 close up on lips: modern metallics. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. The two advertisements I have chosen have different target audiences, reflected by the magazines that they come from, the language they use and the visuals. Both my chosen advertisements have strong visuals. In the LOreal Paris one,†¦show more content†¦This plays with words as it says close up on lips and the image is of close up lips with lipstick on. In the LOreal Paris advertisement the slogan is 10 lively colours to make your look pulse as often as you want! This is different from their usual slogan because youre worth it as they are just talking about the colour pulse hair die, so they wanted a slogan to link in with the product. The slogan is effective because the words lively and pulse make it sound alive and the words you and your make it sound like they are talking to you in person. Also, at the end of the slogan is an exclamation mark which makes it seem exciting. The two advertisements both have copy but in the Clinique one it is much longer because it is aimed at an older target audience who are more interested in the copy content. The Advertisement aimed at the younger target audience has less copy, containing just the most important facts, because the visual impact is more to this age group. The LOreal Paris advertisement states that it washes out in 8 to 10 shampoos. This is an example of weasel words because they are not giving an exact figure but a range. This helps advertisers avoid making untrue statements about a product, words like probably and almost which sound like they are not entirely certain. The Clinique advertisement uses lots ofShow MoreRelatedComparison of Two Advertisements1815 Words   |  8 PagesA Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the firstRead MoreA Comparison Of Two Advertisements890 Words   |  4 Pagesare exposed to on average over 5,000 advertisements a day. 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