Case WriteUp for Sunshine Foods Marketing

First, their motto: â€Å"As long as new products look like they will increase the company’s sales volume, they are introduced. † This is causing the company to take on too many products that don’t increase their revenues. It spreads them to thin and makes them too generic. Second, adding more products to use the unused areas of production. They need to do a cost analysis to see if using that unused production time has any cost/revenue benefit. Just because it is unused doesn’t mean that it will generate more money if it is used. Third, their contract states a grocer needs to carry at least 65 Sunshine Food items. This forces only large grocers to carry their items, which limits their market area. By limiting their market area to only large grocers they are unable to have price control and they are always competing against all of the other brands that the store carries. Sunshine’s lack of growth is primarily caused by their lack of specialization. If they can and freeze everything and anything then a consumer doesn’t see them as being â€Å"the best† in any product. Their lack of expansion into smaller stores is also holding back their growth. High overhead costs are created by Sunshine’s need to use every second of factory time. This is causing them to spend too much to create a product that returns very little. If their factories have that much unused time they should just close a few factories and focus on what is really important. Recommendations I would recommend that they first do a cost analysis on the products that they are producing. This will allow them to see which products sell the most and create the highest return. Once they know this information they need to produce more of those items and stop producing the items that aren’t helping their bottom line. Along with this, they will be able to identify which factories are the most efficient at producing those items. They can then close the slower factories and use the money to make the remaining factories more efficient. I would then have them change their contract to a much smaller number of items for stores to carry. If they lower their number to 25 items then they could sell items in more boutique shops that will have lower competition and higher prices. To really increase their profits they should pick a few â€Å"specialty† items and market themselves as having the best in those items. This will help them create more of a brand name, especially if they sell those items in the boutique shops. Case WriteUp for Sunshine Foods Marketing First, their motto: â€Å"As long as new products look like they will increase the company’s sales volume, they are introduced. † This is causing the company to take on too many products that don’t increase their revenues. It spreads them to thin and makes them too generic. Second, adding more products to use the unused areas of production. They need to do a cost analysis to see if using that unused production time has any cost/revenue benefit. Just because it is unused doesn’t mean that it will generate more money if it is used. Third, their contract states a grocer needs to carry at least 65 Sunshine Food items. This forces only large grocers to carry their items, which limits their market area. By limiting their market area to only large grocers they are unable to have price control and they are always competing against all of the other brands that the store carries. Sunshine’s lack of growth is primarily caused by their lack of specialization. If they can and freeze everything and anything then a consumer doesn’t see them as being â€Å"the best† in any product. Their lack of expansion into smaller stores is also holding back their growth. High overhead costs are created by Sunshine’s need to use every second of factory time. This is causing them to spend too much to create a product that returns very little. If their factories have that much unused time they should just close a few factories and focus on what is really important. Recommendations I would recommend that they first do a cost analysis on the products that they are producing. This will allow them to see which products sell the most and create the highest return. Once they know this information they need to produce more of those items and stop producing the items that aren’t helping their bottom line. Along with this, they will be able to identify which factories are the most efficient at producing those items. They can then close the slower factories and use the money to make the remaining factories more efficient. I would then have them change their contract to a much smaller number of items for stores to carry. If they lower their number to 25 items then they could sell items in more boutique shops that will have lower competition and higher prices. To really increase their profits they should pick a few â€Å"specialty† items and market themselves as having the best in those items. This will help them create more of a brand name, especially if they sell those items in the boutique shops.

Compare the way in which institutionalists and Marxists conceive of Essay

Compare the way in which institutionalists and Marxists conceive of the state and its role in the economy - Essay Example By the 1960s, there was ageneral opinion of living in a ‘mixed economy’ (also known as organised capitalism), which changed dramatically since the mid-1970s, when Neo-Liberalism came into existence thataimed atending mixed economy and bringing back market principles unimaginable inthe years just after the WWII.The emergence of Neo-Liberalism in the last few decades has changed the nature of debate on the State’s role, and the state is no longer regarded as a neutral guardian of its citizens, but as a major tool in the hands of the economically powerful social classes or as a predator (Chang, 1994). In this context, the essay will examine the Institutionalists and Marxists notions on the state and its role in the economy, two major theories on political economy that were popularduring the latter half of the twentieth century. The term ‘free market’ generally refers to economy that is free from state intervention. To analyse whether a particular market is free or not, one must review the underlying institutions thatframe the structure for obligations and rights of participants in a specific market,along with various other ‘externalities’ (Schotter, 1985). The institutions that must necessarily be analysed includeregulations(formal and informal ones) that govern the organisation and exercise of interests (regulations on lobbying, political relationshipsand incorporation);ideologiesassociated with concepts of rights and justiceprevalent in that particular society; andthe institutions that ascertainstructural changes in rights and obligations, such as processes for social or legal changes. Therefore, by defining ‘free market’ and ‘state intervention’one can also analyse whether market failure is evident and if state intervention may make the failing market more efficient. From the perspective of the

Sociology of Gender Essay Example | Topics and Well Written Essays - 1250 words

Sociology of Gender - Essay Example The next summary is of the film, Two Spirits, directed by Lydia Nibley and produced and written by Russell Martin and Lydia Nibley. It traces the real life story of Fred Martinez, a Navajo teen, whose life came to an abrupt halt at 16 years, when he was brutally murdered by another young man named Murphy. The film interestingly follows a historical timeline as it explores Fred’s carefree and brave life as a nadleehi (a male-bodied individual with a female personality) and at the same time investigates traditions that were once extensively prevalent among the indigenous people of North America. With the looming threat of an entire tradition being wiped out from among the natives, the film slowly returns to the brutal crime that took place on 16th June, 2001 in Cortez. It explores the murder site where Murphy, viciously bludgeoned Fred to death with a rock, just for being different and later bragged about it to his friends saying he, â€Å"bug-smashed a fag†. Following na rratives by Paula Mitchell, Fred’s mother, Richard La Fortune, activist of the Yupik tribe, and Cathy Renna, a leader in the LGBT community, the viewer gets a very clear picture of the vile nature of the hate crime that was meted out to young Fred. This film is created so that people can understand, accept and be compassionate about issues of gender diversity and at the same time recognize and celebrate it, in view with the wiser, traditional American cultures. The director’s attempt through this film seems to be – ‘to transform through sharing’. The last article for review is the introduction chapter of the book titled, ‘The Lenses of Gender: Transforming the Debate on Sexual Inequality’ written by Sandra Lipsitz Bem. ... This chapter reviews the historical transformation of America’s social consciousness with regard to philosophy and treatment of women. It traces historical beliefs regarding women in religious light and how it later took biological leanings. It depicts how these beliefs were further challenged by the women’s rights movement in the mid-nineteenth century and later by feminist advocacy in the early 1960s. However, the author believes that even within these changing times there exist â€Å"lenses of gender† which seek to infuse male power into social institutions and social reality, methodically and invisibly. Identifying the three lenses of gender as being – androcentrism, gender polarization and biological essentialism, the author considers them to be ways by which culture is reproducing male power. If a path can be devised to stop these discourses and enculturation, the author trusts that the feminist agenda in America can finally be achieved. Why do men h old the most powerful economic and political positions across the globe? Functionalist theorists believe that society is made up of interdependent parts, each of which plays their part in maintaining the smooth functioning of society. Their inherent belief in stability and social control is further enhanced by the common values and belief systems that the people share. This conviction in the idea of social equilibrium is asserted by values regarding family, marriage and gender roles. The conflict theorists are often viewed as being complete opposite to functional theorists because of their view that consensus is only achieved in society through exercise of power and control. They view patriarchal systems as